Brand kit
Ampli brand kit
Logos, colours and a ready-made description for partners and press featuring Ampli.
About Ampli
Describe Ampli
Copy either version as it is, without adding figures.
Short
Ampli is Berlin's tech newsletter, events and community: curated tech jobs, the week's best events and the people building Berlin tech.
Long
Ampli is a free weekly newsletter and community for Berlin's tech scene. Each issue curates Berlin tech jobs, a digest of the week's best tech, AI and startup events, and stories from the people building the ecosystem. Ampli also publishes Ampli AI, a weekly newsletter for AI builders, and hosts meetups across Berlin. 3,000+ subscribers read Ampli Berlin and Ampli AI. Learn more at ampli.xyz.
Logos
Wordmark and A mark
Use the wordmark wherever it fits; the A mark only where space is small or square.
Co-branding
Ampli × your brand
For joint events, sponsored issues and partner announcements.
Lockup rules
- Both logos at the same optical height
- A thin “×” between them, with equal space on both sides
- One colour for both logos — black or white
- Send us the final lockup before it goes live
Colour
Brand colours
Lila leads, pastel blue accents, black for type and the logo.
- Lila#B8AFDAPrimary
- Pastel blue#8D8AFFAccent
- Warm gray#EEEDEASurfaces
- Black#000000Type, logo
- White#FFFFFFBackgrounds
Usage
Do’s and don’ts
Do
- Use the files from this kit, as they are
- Black logo on white, gray or lila; white logo on black
- Leave clear space around the logo — at least the height of the A’s circle
- Write “Ampli” in text, and link to ampli.xyz where you can
Don’t
- Stretch, rotate, crop, outline or add effects
- Recolour the logo or put it on busy, low-contrast backgrounds
- Rebuild the wordmark in a font — it is custom lettering
- Imply Ampli endorses something without a written agreement