“What's the impact of this?”
You know your design is good. But you don't have a number, so the decision gets made without you.
Ampli × Aleksandra Lazović
Turn designs into euros
In one day, map the metrics your design changes and put a number in euros on it.
Early bird €99 ends 20 Nov
- Date
- Sat 5 Dec, 11:00 to 16:00
- Format
- In person, Berlin
- Price
- €99 until 20 Nov
- Seats
- 15 seats
Sound familiar?
The meeting where your design loses
This gap now matters for your career too.
Companies still hire designers. More and more, they hire the ones who can show what their work is worth.
+21%
more pay for European design jobs that ask for product strategy
−28%
open product design roles worldwide, in one year
3.8×
open PM roles for every open design role
The day
What you'll do
Five hours on a Saturday, 11:00 to 16:00, with 15 people. Hands-on from the start: you work on your own project or a sample one.
Part 1
Speak the language
Learn the words PMs and business people use when they talk about money and impact.
Part 2 · Exercise
Map your KPI tree
Map your product's metrics in a KPI tree, and find where your design fits.
Part 3 · Exercise
Build your business case
Build a real business case in a spreadsheet, with a worst, neutral and best case.
Part 4 · Practise
Explain your number
Practise explaining it, so it holds up when someone asks "How did you get that number?"
You leave with
Your KPI tree and business case
You leave with a KPI tree for your project, a business case in a spreadsheet, and the words to explain it to your PM. Bring them to your next planning meeting.
Is it for you?
Who this workshop is for
This is for you if
- You are a mid-level or senior designer who works with PMs
- You want a say in product decisions, not just in how things look
- You have lost a design decision because "we don't have data"
- You are thinking about moving into product management
It's not for you if
- You are just starting out. This is for mid-level and senior designers.
- You want a Figma or design tools course
Your host
Who runs the workshop
- Product Manager, N26Aleksandra on LinkedIn
Aleksandra Lazović
Aleksandra has 10+ years of experience across product management, product design and digital marketing. Today she's a Product Manager at N26. As a designer there, she built KPI trees with her PMs for Crypto, Passive Investing and Lending, which the team later used to prioritise initiatives. She also designed Ready-Made Funds, which beat every target in its business case. You might have seen her speak at George in Vienna or UX Camp Europe, or lead a roundtable at Hatch Conference. She knows both sides of the conversation, because she's been on both.
Aleksandra in action
Talk: becoming a product-minded thinker 
Running a card-sorting exercise 
Leading a hands-on workshop
Proof
Designers learn from Aleksandra
Our last session together, and what designers say about her 1:1 coaching (rated 5.0 on ADPList).
27 Oct 2026 · Free live online session
What Your PM Really Means: Product Language & Money Logic for Designers
How PMs talk about scope, goals and money. This workshop goes further: in person, hands-on, and you leave with your own business case.
- 110 people signed up
- Rated 4.9/5 by 10 attendees
I was ready for a very stuffy, corporate conversation about my case studies, what I got was the opposite. Talking with Aleksandra is a breath of fresh air.
Christian HarriesSenior Product Designer, AZA FinanceShe is very strategic, asks the right questions, and gives honest and constructive feedback. She understands quickly what I need help with.
Bianka FöldesUX DesignerAleksandra is refreshingly direct and straightforward. Due to her experience and expertise, she is able to quickly point out shortcomings and communicate them emphatically.
Nikolina VavanUX/UI Designer, Cornelsen
Pricing
Your seat
One workshop, one seat. Book early to pay less.
€99
Early bird until 20 Nov, then €149
- A seat in the 5-hour, in-person workshop
- Your KPI tree and business case spreadsheet to keep
- Invoice to download from Luma
- Cancel anytime
Coming with your team? Email us
FAQ
Questions before you sign up
Why do I have to request a seat?
We keep the group small: only 15 seats. When you request to join, you answer a few short questions about you and your project. This helps us shape the day around what you need. We'll confirm your seat by email, so request early.
When and where is it?
Saturday 5 December, 11:00 to 16:00, in person in Berlin. It's on a Saturday, so you don't need time off work. Luma shows the exact address once your seat is confirmed.
What do I need to bring? Do I need business knowledge?
Just your laptop. A project you are working on now (a feature, a screen or an idea) is optional: you can work on a sample one. No business background needed. The workshop is made for designers who work with PMs.
Can I cancel?
Yes, anytime. You can cancel your registration on Luma.
Can my company pay?
Yes. Download the invoice directly from Luma after you book and send it to your company.
Get your number before your next planning
Saturday 5 December in Berlin, 11:00 to 16:00, so no time off work needed. Only 15 seats, and each one needs approval, so request early.
Not ready yet?
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